USTP CDO SHS conducts Media Camp

By Eric Vincent A. Dotarot, USTP System STRATCOMM
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The Media Information Literacy (MIL) instructors, Mr. John David O. Moncada, Ms. Anne Lorraine R. Sitoy, and Mr. Alwen Saliring of the University of Science and Technology of Southern Philippines Senior High School of Cagayan de Oro (USTP SHS CDO) spearheaded a two-day Media Camp for Grade 11 students at the USTP Cagayan de Oro Maker Space on April 24-25, 2023.

USTP CDO Senior High School students with their MIL Instructors

USTP CDO Senior High School students with their MIL Instructors, Ms. Anne Lorraine R. Sitoy & Mr. John David O. Moncada, and resource speaker Mr. Nef Luczon.

USTP CDO SHS Principal Engr. Kristiane R. Pagurayan warmly welcomed the Grade 11 participants through a video message, emphasizing on the aim of the said camp, which is “to foster development of media production activities particularly in the areas of mobile photography, social media content creation, and video production.” Engr. Pagurayan concluded her remarks with wishes of good luck and hoped for the active participation of the students.

On the first session of April 24, 2023, the students learned the fundamentals of mobile photography with Mr. Vincent Tom Udasco, a seasoned photographer and videographer based in Cagayan de Oro City. Mr. Udasco pointed out how today’s mobile technology removes the need for an expensive camera to capture professional-looking photos. Instead, he shared that what aspiring photographers need to focus on is learning the fundamentals: lighting, composition, and colors, to name a few. His discussion was followed with a short workshop where students were tasked to roam around the campus and apply what they learned from his talk. The first session ended with volunteers actively sharing the photos they captured to the group.

Mr. Vincent Tom Udasco during his Mobile Photography discussion

Mr. Vincent Tom Udasco during his Mobile Photography discussion

In the second session that afternoon, the participants were joined by another speaker, Ms. Pamela Jay F. Orias, a member of the Cagayan de Oro Press Club and PhilHealth Region 10’s Information Officer Designate, to talk about social media content creation. Her presentation was packed with ideas and tactics for increasing social media reach and engagement, as well as how to properly transmit media messages across various social media platforms. Among the topics she laid out were knowing and establishing branding, consistency of brand tone, writing captions, and methods of creating content, among others. Her lesson included a short activity, where students had to choose a photo from the three she provided and write a description that they thought would best match and engage their audience with the post.

Ms. Pamela Orias sharing her expertise in social media content creation

Ms. Pamela Orias sharing her expertise in social media content creation

Video production was the topic discussed in the camp’s final session on April 25, 2023. The invited speaker, Mr. Rhyndl Nephi-Z “Nef” T. Luczon, let the students watch half of the winning full-length documentary film he directed before starting his talk. After viewing the film, the speaker revealed that the device he used to film it was his mobile phone’s camera. He wanted to emphasize that no fancy equipment is needed for you to create an award-winning documentary and that all you need is your creativity and grit. He stressed on the importance of planning the process: pre-production, production, and post-production, to ensure that you are on track. Prior to ending his discussion, he enumerated four (4) things that make a good video production: (1) creative, (2) cost-efficient, (3) meaningful, and (4) evokes conversations.

Mr. Nef Luczon in his engaging talk about video production

Mr. Nef Luczon in his engaging talk about video production

The ability to navigate the large amount of information available in the modern digital age is made possible by media information literacy. It is crucial since it helps people comprehend the effects of media on society, prevent misinformation, and make educated decisions. Developing media information literacy skills is crucial for personal and professional growth in the 21st century.

Students
Students

Over the course of the camp, the students actively participated and engaged with the speakers. The instructors expressed their heartfelt gratitude for the students’ attendance. They also hoped for them to apply what they learned from the two-day Media Camp in their future endeavors.